2. Qualify Prospects<\/h2>\n\n\n\n
After locating leads or prospects, the second step is to qualify them. It's where you determine which leads to prioritize because they are more likely to convert into paying clients.<\/p>\n\n\n\n
You might begin by sorting prospects using an inquiry form, which should include questions to assist you to learn more about them. Include questions about what they're seeking, investing in, the start date, contact information, and their website URL. Additionally, you may wish to consider asking the following:<\/p>\n\n\n\n
- What type of assistance do you need? What is it for?<\/li>
- How much are you willing to pay for this assistance?<\/li>
- What is your timeline?<\/li><\/ul>\n\n\n\n
Their answers to these questions will help you filter out the qualified ones. Once qualified, you must invite them to book a call or consultation meeting. On the other hand, you may want to provide newsletters for less-qualified leads.<\/p>\n\n\n\n
If you have a qualifying form or call to action, placing these above the fold on your landing pages is advisable.<\/p>\n\n\n\n
3. Identify Website Issues<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2022\/09\/SEO-ranking-tips-2.jpg\")
<\/figure><\/div>\n\n\n\nYou can also find clients by randomly browsing the internet. Look for websites with SEO issues, and let their owners know about such problems, no matter how trivial. It is also advisable to give your thoughts on these matters, mainly how they affect the operation of their website. <\/p>\n\n\n\n
Giving back to the community does not guarantee that people will hire your services, but it may help. These website owners may recall your company if they or someone they know requires an SEO firm. Why not give free assistance in exchange for word-of-mouth advertising?<\/p>\n\n\n\n
4. Generate Traffic Through Your Content<\/h2>\n\n\n\n
Although good karma is acceptable, you should still work to acquire potential clients. Focus on the SEO of your website with website content marketing. Create content with the appropriate search intent using SEO-related keywords<\/a> to cover each phase of your marketing funnel.<\/p>\n\n\n\n
However, it may be prudent to realize that not everyone searches for SEO services using the term \u2018SEO.\u2019 They may use more specific keywords to find solutions, such as ranking factors, google penalty removal, link-building<\/a> services, and the like. It\u2019s also good to consider using related keywords on Google updates or phrasesconnected to recent industry events.<\/p>\n\n\n\n
In addition, you should also create high-quality content for the bottom of your marketing funnel. The content should answer the queries of those still undecided whether to turn to a professional or do SEO on their own. <\/p>\n\n\n\n
You should include sections with client testimonials, alternative solutions, comparisons of your services to your competitors, frequently asked questions, and Why Us pages. These types of content can help strengthen your point that clients are more likely to benefit from working with SEO agencies.<\/p>\n\n\n\n
5.Keep SEO Clients<\/h2>\n\n\n\n
Most importantly, you should ensure a long-lasting agency-client relationship by sealing the deal. Don\u2019t stop impressing them with your pitch or qualifying prospects as leads. Instead, nurture your relationship by adjusting to the client's demands and objectives. You can maintain constant touch with clients to stay abreast of any changes they may make.<\/p>\n\n\n\n