Search engine optimization is extremely critical today. Are you determined to create invincible strategies for search engine optimization in 2020 and beyond? If you wish to come up with bulletproof content stratagems for your SEO, you need to identify the kind of data required and the most effective tools for sourcing it.
You need to keep in mind that every SEO must be supported by an arsenal of tools for achieving ultimate success. As per Searchenginejournal, thanks to the latest SEO trends such as the AI revolution, the phenomenal popularity of voice search, etc. imply that if you want your business to sustain and thrive today, you must focus on boosting your SEO game.
We are aware of various technical SEO tools that assist us in identifying crucial areas that necessitate technical optimization. Likewise, we know that there are multiple content tools that are helpful in identifying critical areas just right for content optimization.
Identifying the perfect tool for adding to your workflow would depend to a major extent on how you are intending to utilize the data. We understand that with content optimization, the first and most important step is to identify the opportunity, however, there is another critical step that simply cannot be undermined: understand the precise context. Let us explore the kinds of data we require and the best tools to cater to specific data requirements.
What Do You Mean By Discovery Data?
Discovery data helps you in evaluating areas of opportunity via keyword research, competitive analysis, and site performance indicators in a specific landscape. If you are attempting to identify target terms, you need to think in terms of diagnosing site performance, understanding precise focus areas, or evaluating the competitive space, you may start here.
Smart Tools for Discovery
Before crafting a content stratagem, you would be required to utilize discovery data for helping you understand the current competitive landscape and the opportunities that are available to you. Here are the top two content tools that are best leveraged during specifically the discovery process.
BrightEdge Data Cube
BrightEdge Data Cube is known to be a comprehensive tool meant for SERP feature evaluation & analysis, keyword research, and also, competitor analysis. You simply need a relevant URL to initiate your discovery process. After plugging in your chosen domain, you could see SERP feature prevalence, keyword rankings, content opportunities, and page-level performance data. It is of pivotal importance to keep track of your site’s rankings, as well as, your competitors’ in different locations in precisely the SERP.
A very helpful feature provided by Data Cube is supposed to be the versatile Content Strategies tab. We understand that the Content Strategies tab is meant for reporting the historic keyword performance for diverse kinds of organic SERP characteristics, including People Also Ask, images, and quick answers. In this context, you could seek professional assistance from a reputed Search Engine Marketing Manhattan for perfect digital marketing solutions.
Advanced Web Ranking (AWR)
AWR or Advanced Web Ranking adds a whole new dimension to ‘share of voice’ via its capabilities of scheduling SERP crawls for diverse search engines from diverse locations and for diverse devices. Advanced Web Rankings helps in easily measuring the effects of content modifications over time. Thanks to AWR, you could be setting up specific keyword groups and scheduling regular SERP crawls for monitoring changes in rankings for your specific list of terms.
This sort of effective automotive monitoring proves to be immensely convenient as you could focus your attention on some other projects while you are measuring all of voice modifications for your specific keyword groups. AWR would not be restricting you to simply measuring changes in rankings for your website. You could even consider setting up your competitors in this versatile platform and then start measuring SERP visibility for specific keyword groups all across a host of competing sites for seeing exactly how is your performance vis-à-vis other competitors in the space.
What Is Supporting Data?
Supporting data helps in fortifying insights present in discovery data simply by coming up with certain additional evidence and context. If you are thinking of understanding dynamics such as the reasons why performance metrics plunged at odd times, utilizing unanticipated or unusual topics or terms, evidence of traffic pattern shifts, or some other environmental issues that may have impacted the website performance, you may consider starting right here.
Tools Best for Supporting Insights
We know that there seems to be a dynamic and ever-changing world that has been impacting the way searchers takes a decision to utilize their search bar. Moreover, supporting evidence would be bringing search engine optimization away from its conventional search silo. For understanding precisely what sort of content would be resonating most, it is critical to focus on leveraging insights that impact the searchers’ actions outside of the typical SERP.
BuzzSumo
We understand that SEO need not be confined to a silo, and understanding viral events or trending topics may be of crucial importance in construing quantitative search data and defining content stratagems. BuzzSumo helps in navigating your chosen topics of interest from another perspective altogether. BuzzSumo is great for determining precisely what content types, relevant sub-topics, arvig webmail and messages would be resonating most with specifically your users. The useful Discover feature proves to be a superfast way of sourcing ideas in a specific topic area. It would be providing questions relevant to the search term. For taking your analysis a step forward, the API lets you conduct research utilizing both keywords and subreddit threads.
Mintel
Mintel is a renowned market research organization that is involved in publishing industry trends, reports, and insights that could be exploited for helping you in having a much-improved understanding of the target audience and the landscape while you are involved in creating an effective content marketing stratagem. Mintel’s reports could be utilized for layering extra data into analyses of the landscape for generating a far more comprehensive understanding and sound knowledge of the industry, as well as, the search environment. Besides offering charts and data points regarding the market, Mintel contributes in a big way in all its reports simply by effective data analysis for coming up with perceptible industry and consumer insights.
Conclusion
The secret to successfully optimizing your content for search engine optimization is choosing the perfect arsenal of digital apps and tools to assist you in identifying, accessing, and using the necessary data for both assessing your prospects and understanding the precise context very much within which an effective content stratagem for your business could be carried out.
