Despite the fact that modern technology has taken over almost everything, business envelopes remain an important part of businesses today. Many businesses these days still use business envelopes as it is essential for them to establish their corporate identity among customers, clients, and competitors. Business envelopes are not only sent to people to deliver messages but can also serve as a marketing tool for mail campaigns. Moreover, this might be an old-school tactic, but these days it is proving to be effective as with the right envelope design, you can persuade your clients to purchase things from you and reach out to your business.
Are you suffering from a designerblock and can't seem to understand what will be the most suitable business design for you? Well, if you are in search of such options, then here we are with a few excellent ideas for you.
Why is a Striking Envelope Design Vital?
If you want your business to be successful and want to increase sales for your business, then a striking envelope design is vital to attract the right audience. When you don't have an attractive envelope design, no clients or customers will open your business letters, and they will become a pile in the junk mail and be forgotten soon. If you want your business envelope to be noticed by the right people, don't forget to follow the tips we have brought you, as they will be long-lasting in terms of envelope design.
1. Work On the Colours
The first thing you should do when designing a business envelope is to make sure you use colors that stand out.
For a business envelope design to be attractive enough, the colors shouldn't be dull because if you choose a color that is the same as 10 other mails, your mail will also become a part of the boring list. Also, these days, more and more people are getting attracted to colorful envelopes that include graphics and images, meaning people no longer want to open traditional white envelopes.
You can also use color psychology to attract your potential customers and clients. For example, you can opt for the color blue, which is associated with sincerity, or yellow, which signifies happiness and cleanliness.
2. Try a Different Shape
Do you pay a lot of attention to your email campaigns and ensure that your email marketing stands out? In the same way, you should let go of the conventional shape for envelopes which is a rectangle or square, and instead, try something new.
Instead of hesitating and not taking any steps, think of becoming creative and bold so that you can express your vision and creativity easily. How about trying out a triangle, circle, or maybe even an octagon or a hexagon to represent your brand? For example, if your brand arranges gifts for people, then you could even incorporate a heart-shaped envelope for your brand.
The ideas for the shape of the envelope are endless as all of it depends upon how far you are willing to go and what kind of product or service you sell.
3. Select High-Quality Material
While most envelopes are made from paper or cardboard, you can choose the quality of the envelope material yourself. When you are choosing the envelope paper, make sure that it is nice to the touch, doesn't seem to be low quality, and should go well with what your brand has to represent.
Different kinds of paper for envelopes include wove, kraft, surfaced enhanced white woved, recycled, specialty, and tear-resistant. If you are looking for an economical option, wove is a good choice and if you want a paper for a heavy ink design, give thought to surfaced enhanced white wove.
If you are an environment-friendly brand, recycled material can be a great way to improve your sustainability. This way, you will be able to build a positive image of your brand and attract customers as well.
4. Work on Minimalism
Have you ever heard the famous line about "how less is more.?"While it is always tempting to squeeze in a lot of designs and show your potential audience all you want, you should keep in mind that putting many things together won't appeal to many people.
Too many design elements together will overwhelm the audience, and they won't even look at the busy layout for the second time. Make sure that you only try to add in the essential elements such as the logo, tagline, contact information, brand colors, as well as 2 or 3 fonts.
Ensure your fonts aren't too large or the face, as your audience won't like that.
5. Present the Business Values
When you think of presenting business values, you should work on them and try to present them through your business envelopes in a creative manner.
While presenting your business values, ethics, and morals, make sure that you don't sugarcoat the words and present things how they are. Other than adding just some plain text or copied lines or a quote, try to come up with something that is both short and sweet simultaneously.
Also, if you want to clarify your beliefs and values, you can add some symbols, photos, or other unique or creative graphic design elements that blend well with the business idea or format.
6. Consider Adding in a Human Face
Suppose you are an avid social media user or are aware of the basics of attracting clients and customers to you. In that case, you must know how adding a human face can greatly impact and increase potential engagement.
If you want that to happen for your product or service, would you be open to adding the face of the business owner?
Keep in mind that adding photographs of the person who is linked with the business creates a sense of acknowledgment and a personal connection. Moreover, people are more likely to engage when they feel they are being considered important and important things are being shared.
7. Add a Personal Message
When you interact with your audience personally, you will be able to engage with them deeply and ensure they understand your stance. This includes adding in a tagline or slogan that represents your brand or a short message from the CEO which explains what the product or service stands for.
Also, your personal message doesn't always have to be elaborated or detailed, as it could also be a seasonal greeting at the time of the year you are celebrating. This can include Christmas and New Year's greetings as well.
Furthermore, you could even add the message of a simple 'Thankyou' to acknowledge that the person has received your business mail and you are glad for the opportunity.
8. Get Creative with Illustrations
Coming up with an original illustration can be a great way of ensuring that you attract the right audience and show off your company's creativity. Instead of just picking off some pictures from the Internet, you should put in the extra effort and get creative illustrations done.
If you don't know how to design the perfect illustration, you can either hire a talented graphic designer for the job or try different websites to create something.
The options out there are truly endless when it comes to illustrations, so you shouldn't have a problem adding in your style and creating something that is talented, raw, and real.
Parting Note
If you have already decided to develop some excellent business envelope ideas, then let us tell you that it is a great start. We hope that the ideas that we have gathered for you above will be of good help, and you will be able to derive something creative from them according to your business style and preferences.
You can always check the Internet for inspiration and new ideas but try not to copy them but create something of your own. Customize your business envelope designs now so you can perfectly stand out from all the other pieces in the mail.
