Caught Between Technology And Creativity (Can Marketers Strike A Balance)?

According to various digital marketing companies in Dubai, marketing today is something completely different than it was before. Veteran marketers remember how everything seemed more straightforward back then. All they needed to do is to place an ad along with some suitable pictures, textual content, and that was it.

Today, all of this is so much more complicated thanks to new technologies. But, does this mean that the entire creative process that marketers used back then is lost today? If you’re interested in this topic, find more details about it here

Is There A Thin Line Between Creativity And Technology?

With the advancement of technology, being creative is not only the thing on your mind. You can be creative as much as needed, but if you don’t know how to implement your creativity into the content (images, videos, texts, etc.), you won’t be able to create a successful and enjoyable marketing campaign. Over here, you can see how beneficial digital marketing can be when it comes to growing your business.

What Are The Important Things To Know?

Because of the fast shift from analog to digital marketing, many marketers didn’t manage to find their place under the Sun. Some marketers are too dependent on software, and they’ve lost the “human touch,” while others are still stuck behind the curve. We should mention that many marketers weren’t able to adapt to the changes.

Every digital agency Dubai believes that digital marketers within the UAE are the ones that made it through transcendence, and many of them will shape the future of digital marketing in the UAE, as well as in the rest of the world.

Some of the most successful marketers can find the right balance. To be able to strike the best balance between technology and creativity, you should consider the following:

Learn How To Use The Data

To become an excellent and effective digital marketer, you should always pay close attention to the given data. There are numerous marketing tools that will provide you with insight into numbers, small details, errors, etc. When you learn how to operate with the given data, you’ll be able to drive better decisions as well as to leverage these tools so you could acknowledge the changes in customers’ tendencies. Many marketing teams can track the core metrics and observe the changes happening in time. While doing this, it will lead them to higher conversion rates as well as to faster feedback.

Learn To Stay Human

Digital marketing companies in Dubai say that gathering 500 email addresses is easy. Sending emails to these addresses is even easier, but targeted customers will see the automation behind this, and that’s something you’d want to avoid because they’ll most probably ignore your products. People nowadays prefer personalized marketing. Personalization brings customers a sense of importance as well as it builds trustworthiness.

If you allow yourself to use technology too much, you’ll lose the empathy element which makes you human. Your brain won’t function as a human but as a computer. That’s something that customers can easily recognize and ignore.

There are various tools used in marketing analytics to help you better understand your customers and their behavioral patterns, as well as to help you better tend to their needs. These tools will help you gather the needed information, but at the end of the day, you’re the one that should use your social skills to make successful sales.

Enhance Your Work With Technology

An excellent method to make a balance between technology and creativity is to use some of the various unique tools available. Some of these tools have already made marketers’ lives much more comfortable.

Some tools allow you to send hundreds or thousands of emails by using several clicks of a button. Other tools will help you perform small and tedious tasks such as answering various queries and responding to messages on your social media.

Marketing automation software is yet another excellent example of how marketers managed to enhance their work with new technologies. All digital marketing companies in Dubai know how vital these tools are since they provide marketers with much more free time to be creative and to focus more on strategy.

Customization And Personalization

Tending to your potential customers in a personalized manner is what will trigger their curiosity and make them feel welcomed by your company.

Adding a personal element to every marketing move is essential if you wish to achieve this goal and increase conversion rates. Small details in marketing are what make all the difference, and that’s why all professional marketers should pay attention to details when customizing a personal approach.

If you lack creativity, and you wish to find more ways to be more creative and less technology-dependent, let us know. Be sure to choose any of the top digital marketing companies in Dubai and they will do all it takes to help you transcend to the next level.