Apart from its size and nature, every business needs a great marketing strategy to survive and thrive. When profits of a business depend on a stable flow of new sales, finding new and effective ways to generate more leads is more important. Life insurance companies are no exception and need an effective marketing approach to grab the attention of new customers.
Whether you are working as an agent or running your own insurance agency, digital marketing could be a great way to present and promote your life insurance products in front of a broader audience. In this digital world, there are so many insurance agencies failed to adapt their marketing efforts to the needs of online buyers. This is where having a robust online marketing strategy can help you stand out and generate more leads. Life insurance agencies who make themselves easily accessible over the web can become a great source for those who need insurance-related assistance and help.
Here are some top digital marketing strategies for life insurance that you can take on to stand out and sell more online.
Optimize Landing pages for CX
Understanding and buying insurance is complex for many of us. That’s why most people go to the web to find the information and assistance they need. This means, a life insurance company must have properly designed and optimized landing pages to educate and convert potential customers efficiently. Landing pages are usually designed around specific keywords or products to provide useful information to users and convert. Your life insurance landing pages should answer common questions about life insurance and provide customers with an excellent experience to make them stay longer on your site and purchase an insurance plan from you.
Local SEO
Life insurance companies are usually location-dependent. This is where investing in local SEO services can help you appear in more local search results when locals search for life insurance plans. In this way, you can reach target customers in the area you are targeting to sell your plans. Optimizing your insurance company website for local SEO helps you directly reach and connect the people you serve, and connect more relevant audiences that you can convert easily.
Get more Online Reviews
We are living in the digital era of life where people search online before they make final buying decisions. They check business background, offers and most importantly customer reviews. The same goes for life insurance. That’s why you should create a life insurance marketing strategy that helps you put online reviews into play. Encourage your customers to leave positive reviews across your digital channels so more potential customers can read those reviews to influence their buying decisions.
Referral Program
Your loyal customers are one of the most powerful marketing tools. Yes, we are talking about introducing a referral program to get more sales. Prospects who are referred by a family member or friend are four times more likely to buy. That’s why you should have a referral program in place to generate more sales and offer your customers enticing rewards upon each referral they make. There are several online referral program software that can put your referral tasks on autopilot. Grab the right one and integrate it into your CRM system for better outcomes.
Social Media Ads
Everyone is on social media nowadays. This means your potential customers are also using social media sites like Facebook, LinkedIn, and Instagram, etc. So, you should also be there to answer their queries and present your life insurance products right in their feeds. Building a robust social media presence not only builds brand awareness but also helps you reach a wider audience that has particular interests and needs. Social media ads allow you to promote your life insurance agency in front of users who might be interested in buying insurance plans. You can also run retargeting ads to present your website visitors with specific offers tailored to their individual needs.
