Marketing is one of the most crucial elements that determine the survival and profitability of any business entity. Its scope and responsibilities are vast in both time and financial perspective. For marketers, marketing is more than merely using the media or advertising to reach out to the target market.
Marketing involves the use of technology and other forms of communication to create and deliver messages to consumers, customers and peers. It encompasses all marketing activities for creating awareness of products and services, gathering information about customers' needs and requirements, analyzing market trends and the viability of a business idea, planning and organizing advertising campaigns, and creating and monitoring strategies to reach out to customers.
For a marketing executive, it is a complex discipline that encompasses marketing research, development of marketing campaigns, evaluation of market trends and information about customer behavior. Even something as simple as an Instagram marketing campaign benefits from using marketing trends to get Instagram likes and raise more brand awareness. Marketers rely heavily on analytic tools and applications to provide insight into the effectiveness of marketing campaigns, explore new marketing opportunities, and predict the impact of new product features, updates or innovations. Analytics can help marketers measure results of campaigns and in helping them understand consumer behavior and buying habits.
Through market research, marketers gain insights into consumer buying habits and preferences. These data are valuable indicators of product needs and buyer preferences, which enable marketers to design and launch effective campaigns. Research also provides information on target markets, competitor brands, target customers' characteristics and purchasing trends.
Marketing executives use analytics to understand audience trends, target audiences, competition and other important business information. Market research helps managers evaluate marketing opportunities and build marketing plans for future growth. As an integral part of companies' strategy planning, market research results are used to determine what marketing strategies to adopt and implement. By allowing marketers to see into the future at a glimpse, they are better equipped to seize marketing opportunities when they present themselves. For many employers, the implementation of marketing strategies is what differentiates between a solid and dismal financial year end result.
Marketing professionals with a background in communications skills find that a specialization in marketing allows them to develop work experience tailored to a particular employer. This practice helps marketers gain valuable insight into the real world and connect with other professionals who may be searching for a job. In addition to gaining work experience from the field, many marketing professionals benefit from taking an internship or learning about an industry from within. These internships provide valuable experience and a chance for marketers to network and develop business relationships.
Communication skills lend themselves well to the field of marketing. Marketers use trends and consumer behaviors to shape their strategies and launch campaigns. Marketers who understand the dynamics of trends and how to interpret them can create campaigns that successfully drive brand awareness and increase sales.
Marketers must also know how to make effective use of technology to help them launch successful marketing campaigns. Instagram likes example above is a perfect way to see this. After all, such services have come a long way. Today's online marketplace offers marketers a wealth of tools that allow them to effectively compete in this saturated market. Internet-based technologies, such as social media, consumer research, and search engine optimization, are crucial to a company's survival. However, these online tools must be effectively integrated with traditional marketing strategies. Marketers need to learn how to effectively use these technologies to enhance their current campaigns and build brand awareness.
Marketers must also have solid strategic planning skills. They must understand customer preferences, brand perceptions, market research, product development, and financial expectations. If a marketing manager does not understand all of these aspects of his or her organization, then he or she will not be effective in her role. All of these skills are critical to being a successful marketing manager.
