Ever wondered why most, if not all, websites ask for your email address? Well, you will be glad to know that emailing is now a current marketing trend picking up quite fast. As a business owner online, it then becomes your joy to see people submit their emails as you now get leads right at your doorstep.
Email marketing has been used for a while now, but things are rapidly changing. Some people think that email marketing is dead since your emails could all be heading straight for the spam box, but the data supports that it is still as effective.
Here are some reasons why email marketing is still useful:
- The number of emails exchanged daily is astoundingly close to 350 million exchanges. This significant number then houses so much potential for your business making email marketing very worth your time and money.
- Email marketing helps you build your brand by creating and reinforcing trust between you and your customers. When clients regularly see you on their inbox, offering them valuable information, they are bound to come back and also refer their friends to your business.
- This exponential growth will increase your company's net worth and increase sales as well.
- Email marketing is very fundamental. In simple steps, you can get started quickly and contact all your potential leads.
- Email marketing also improves communication between you and your clients. They may respond to the email sent to them if they have any issue or query on the same. The email sent to them opens a communication channel that may not have been there before.
- With open and direct communication with your clients, you get to see what works and what doesn't. All this is possible through customer feedback via the emails exchanged.
- Before launching a product, you may use email marketing to create anticipation by offering snippets or hints of the new material.
This list could go on and on, but by now, you do understand how important email marketing can be for your business.
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It's 2020, the first year of a new decade, and email marketing has made significant improvements you should get schooled on. Lucky for you, they are to be discussed in the next section.
What's new about email marketing in 2020?
Personalized user-generated content
Today when you get a marketing email, you are not bombarded into clicking on stuff or signing up, but you are instead lured into the process slowly. And the best part is that you are in full control. To illustrate this, take a look at this scenario:
You get an email from the online store that sells your e-books. And the first thing you get welcomed with is an interesting summary of a fictional story from a book that just got released. You start reading, and only when it's about to get interesting, boom! It ends. And what comes next is a call-to-action button that provides you with an option to purchase the full text. What do you think most readers will do? Buy it of course.
That is just one example of how email marketing has been personalized. The user is the one who drives the whole interaction. This way, companies have been able to compel their clients and potential customers to give feedback or take a survey they wouldn't have if it were shoved on their faces directly.
Interactability controlled by the user
One more trend you will have to learn is interactability. You do not want your clients to boringly read through your email, instead engage them into a series of events. A classic way to do so is to include a collage or slideshow of imagery or videos of your product or service in action. Using a call-to-action button, suggest them to view more of the same on your website. And just like that, they are yours.
Using smart technology besides text
In the world we live in, so many people are reading less and less since sophisticated software like Alexa could do it all now. Today, someone would be driving home, and the computer reads their emails to them. And email marketing has fully embraced this trend whereby you include an auditory CTA. More so, you could draft your emails, making them easy for a computer to read out aloud and most importantly make sure it makes sense.
Using accessible content with imagery and audio, you make it available to people with visual or hearing impairments. Traditional email marketing only catered to the most, so what happened to the minority?
With modern email marketing, everyone is included. For this part, make sure your font is easily readable and is not outdated, the imagery is optimized, and your content is semantic. You can read more about content marketing here.
Automation
Today everything is becoming smarter, and so is email marketing. The automation comes to assist you in getting the service you need when you need it. For instance, ever wondered why when you start looking into buying infant clothes, all the emails you get are about infants. You get suggestions on the best deals and even the discounts currently in the market.
All these are made possible through the automatization of the platform. This helps you as a business reach your target audience right when they require your services or products most.
The first thing to do is segment your clients, personalize the messages, connect the email to customize landing pages, and finally analyze your results. When you do this, you will most probably make sales since you lead the client to where they need instead of having them look for it themselves.
Take Away
The future of email marketing is, for sure, a bright one that has all businesses on board. And yours should not be left behind. Through smart technology strategies, customization, and personification of emails, with email marketing, you could reach the skies. The modernized email marketing is bound to make waves that will revolutionize how business is done online. You just have to get on board, learn the art of email marketing, and see your business grow.
