Every business owner does one thing on a regular basis- Googling himself or herself and the name of the company.
Do you know why business owners and entrepreneurs do this? They do this because of a number of reasons-
- They want to see whether the company is successful enough to come up on Google search results.
- Try to find out whether the consumers who they are targeting can find them on search engines like Google.
- It is an aspirational thing to find something being written about themselves or their company.
All the three points mentioned above can be achieved through proper ‘Rebranding’. At a time when businesses only spend on sales and marketing, they are missing a crucial and integral trick that can help power sales and revenues as effective by-products.
Rebranding: Meaning and Introduction
According to experts, the word ‘rebranding’ denotes multiple connotations. In simple terms, branding is the personality of your company. The tangible markers of a brand’s personality is its logo, its website, social media pages, customers and the content, the brand is creating.
Being successful in branding is difficult, since unlike sales, mere numbers cannot judge it. However, if your branding is successful, and if you understand what brand tracking is, it will show up in sales numbers. To that end, branding is more about having the human connect and the emotions, which come with a brand.
What does the brand represent, what are the values, the promise and what effect it has on an individual’s lives are questions, which are potent to branding. Branding is the heart and soul of a business. For many successful entrepreneurs it is the only way to success and growth.
5 Ways to Rebrand your Business in 2020
- Making your Customers your Brand Ambassadors-
The best thing a brand can do is transform its own consumers as brand spokesperson and representatives. This shows that the brand has faith in its products/services and is not shy of giving its own consumers a platform to voice their opinions. Celebrities are paid to say good things about you, but consumers are not, making their voices more authentic and credible.
2. Redesigning your Brand Logo-
You might think that redesigning a logo is such a small thing, why would it have any difference at all. However, changing your brand logo can help show your brand in a new light in front of your target audiences. According to turbologo, a redesign of the logo marks the movement of the brand in a new direction. If you want to give your brand a mid-life push, redesign your logo.
3. Focus on producing High Quality Content-
Content creation is not only important, but also critical for a brand’s success. On an everyday basis, a brand creates a lot of content. Think about social media, website blogs, promotional publications, brochures, videos and so on. It is important that a brand invest in creating quality content, which is uniform in terms of communications and conveys the brand message.
4. Concentrate on Digital Branding-
In 2020, the importance of digital platforms to power brand success and growth cannot be stressed enough. No matter what the size of your business, it is important to use digital platforms for your branding activities. This means content seeding and distribution, an aggressive social media policy, a strategic PPC policy and a spreads out SEO strategy.
5. Make your Employees the Face of your Business-
Do you know why many companies release behind the scenes footage of their employees working? It is because showing normal people, just like you and me working improves relatability for a brand.
It makes the brand more humane, approachable and caring in the eyes of consumers. It helps the brand is putting across a positive message and representation.
The Final Word
Given the rise of digital and technology, there are more platforms than ever to rebrand your company successfully. By following all the above-mentioned five points, you can give your brand a new lease of life. Whether you are looking for exposure or simple sales, a successful rebranding strategy can help you achieve that.
