What is CRM in Web Development and Why is it a Smart Choice?

Managing a fast-growing business can be a challenge, and this is especially true for web development companies that are torn between acquiring new business opportunities, serving existing clients, and meeting deadlines.

One of the most common struggles of such agencies is keeping track of all activities that take place during the web design process and billing them in time.

It’s a big problem that requires immediate action since overlooking a subtle detail may cause the entire system to collapse. Moreover, when internal processes are not organized properly, the whole team takes off in all directions besides the right one.

When a company gets into this jeopardy, they need to find a way to organize their work, and one of the best recommendations that could be given to a software development agency is to implement Customer Relationship Management (CRM). We at Keenethics also use an efficient CRM system to track the team progress and monitor activities.

What is CRM in Web Development?

This is the technology that allows companies to analyze and manage data and customer interactions all the way through the customer lifecycle. The ultimate goal of this software is to enhance the relationships between companies and their customers, bolster customer retention, and boost the sales growth.

CRM is a versatile solution that helps an organization manage various business processes, as well as automate and streamline customer interactions all within a single platform. Such systems are great for visualizing the process of sales. For example, when leads move on through the pipeline, the software allows a user to move them along between stages and fire off further automation.

Companies that don’t have at least some basic customer relationship and project management system put themselves at risk of:

• missing an extra opportunity to attract new customers;
• lacking the tools to improve customer satisfaction;
• losing control over business;
• giving a competitive advantage to their rivals (if the latter use sophisticated CRM).

At the same time, organizations that adopt CRM feel a major positive difference in their ability to boost and automate internal processes. According to IBM, around 74% of companies using CRM reportedly experience better customer relationships. Such improvement results from an enhanced customer service, and this advantage is only one of many.

CRM for Business

The benefits that implementation of CRM can bring to a company are massive. CRM systems enable web design agencies to manage all business-related procedures, including operations, pre-sales, sales, and customer service. In short, embracing this technology will foster the following improvements.

Greater customer satisfaction

CRM systems play a critical role in web design. In most cases, the companies implement this software to increase customer satisfaction. However, CRM in web development has even more positive implications for both potential and existing clients. It enables automation of many relationship management processes, allows the company to analyze customer-related data and plan further actions accordingly. But most importantly, CRM ensures that customers do not slip through the cracks, which is one of the most frequent reasons why agencies lose their clients.

Strategic Planning for Future Growth

CRM systems are designed not only to meet the ongoing needs of web development agencies but also enable them to grow in the future. Apart from the sales tracking and customer relationship management tools, this software allows the companies to retrieve a number of performance related metrics, analyze their wins and loses, and consequently, develop an effective strategy for future growth. Overall, CRM implementation is a smart step that can help a company organize their business processes and provide better service for people who use their products and services.

Making CRM system a part of the company’s business can be one of the best decisions ever, especially if an agency is looking for the way to improve customer relationships and stabilize internal processes. Besides, CRM can become a solid business analytics tool. To conclude, web design agencies shouldn’t hesitate whether to implement this software and focus on choosing the most suitable option instead.