Investing in SEO for your brand is a must in 2022. There’s a reason why top brands invest heavily in SEO, either by outsourcing to a digital advertising agency Dubai or hiring an in-house team.
Also known as Search Engine Optimization, SEO lays the foundation of a strong marketing strategy. If your brand is visible on search engines, it’s likely to attract a majority of the traffic coming from organic searches. You can take tips from an seo company about how to achieve this target.
While SEO in Dubai is getting difficult day by day, some practices still work as they are part of the core optimization process. Here are the top seven practices of those that can transform your business:
1. Leverage Featured Snippets to Boost Visibility
Recently featured snippets have become a hot topic. They are short snippets of text that you see at the top of Google’s search results. Featured snippets can result in a significant organic boost and click-through rate – one study shows snippets get over 8% of all clicks.
You can optimize your article for featured snippets by:
- Answering each question concisely
- Being factual
- Making sure your article answers many similar questions
- Using attractive images
- Updating content regularly
2. Create Quality Content for Humans
Often, when optimizing content for search engines, we forget for whom we are writing. If not addressed, this issue will result in a major drop in engagement.
What if the end reader gets pissed off after reading a dozen different keywords and long-tail phrases that you are targeting in a single piece of content?
Writing for humans is the best SEO practice when it comes to curating content. Segmenting, use of heading, bullets, and adding keywords come next to the quality.
Some of the best content practices include:
- Writing short sentences
- Using short words
- Keeping a single paragraph shorter than three lines
- Using bullet lists
- Writing from scratch
- Avoiding plagiarism at all cost
Google’s algorithm is intelligent enough to distinguish between quality and mediocre content, so strive to provide value to the reader.
3. Build Powerful Backlinks
A study suggests 91% of all pages don’t get any traffic from Google because they don't have backlinks.
But the talk of backlinks isn’t new. The problem is even experts approach backlinks the wrong way. What kind of backlinks you create impacts your authority.
Previously, creating backlinks meant creating as many backlinks as possible – irrespective of the quality. But not anymore! You don’t just need backlinks but referrals that actually put your website forward as a trustworthy source.
Several tools such as Ahef, Moz, and SEMrush help you to spy on your competitors’ backlinks, analyze the health and authority of the sites linking to your competitor's sites, and create your links accordingly.
General, irrelevant, and spammy links don’t work anymore.
4. Create an Outstanding UX
Every now and then a new study comes out to highlight the importance of a well-designed User Experience. Indeed, User Experience plays a critical role in a brand’s success.
Statistics published on UXcam suggest that every $1 invested in UX results in a return of $100 (ROI = 9,900%). How else can you attain such a high ROI? Creating a User Experience is a one-time investment that yields long-term results.
A similar survey suggests 85% of adults think that a company’s mobile website should be as good as its desktop website.
These seven components of User Experience are:
- Usefulness
- Desirability
- Accessibility
- Credibility
- Findability
- Usability
- Value
5. Build Pages for Each Topic
This is particularly true if you are working in a competitive niche. Say you are selling an in-demand product and competing against thousands of websites. That’s why expert search engine professionals recommend targeting one keyword on a single page.
Let’s be realistic and accept that you can’t target multiple keywords on the same page. So instead of trying to cram in half a dozen services/products on the same page, dedicate each product/service to each page.
This way, you can gain much more authority by getting specific and producing valuable content with commercial intent. You can also use the pillar topics to create clusters of pages that further boost your authority.
6. Create a Consistent Blogging Schedule
Irrespective of your niche, you need a consistent blogging schedule to achieve your goals. Having a blog section gives you an opportunity to write about tangential topics your customers care about – ultimately, you will also build authority with the Google algorithms.
So it’s important to write at least once a week – not to target a dozen different keywords but answer the queries of your prospective customers. And that will require extensive research to dig out the topic your audience is interested in.
Do proper keyword research, create a monthly content calendar, and stick to it. Within a month or two you will observe the improvement in your marketing strategy.
7. Make Your Website Mobile Friendly
More than 60% of the U.S. population has access to the internet and owns smartphones. If you want to broaden your customer base, you must create a mobile-friendly website to entertain visitors.
A mobile-friendly website is also recommended by Google. Double-check your web for content’s look and layout once it’s made live to make sure your visitors don’t have to go through any inconvenience.
