Until recently, SMS or text messages were mainly used for personal conversations. It was only after smartphone usage significantly increased around the world that companies began to realize thehuge potential for SMS marketing. With nine out of ten people choosing SMS messages as the main way to stay up to date with businesses that they follow and almost 30% of customers responding to SMS marketing messages, it’s easy to see why it has become a popular platform for both engaging with existing customers and reaching out to new audiences. There are a lot of SMS marketing software companies, such as Tatango, out there to help your company grow using text messages, as it is becoming one of the most popular ways to market a business. Here are some of the main benefits of using SMS marketing for your business.
It is An Affordable Solution
SMS marketing is a highly cost-effective marketing option, with business texting services like www.kall8.com/business-texting offering bulk SMS options via SMS API, allowing your business to reach out to thousands of customers in just a few easy steps. It is definitely a more budget-friendly form of advertising when compared with other platforms such as mobile ads, TV ads, magazines or billboards.
Good Open Rates
People tend to trust SMS messages more than emails and other forms of communication, which is why one of the main benefits of SMS marketing for your business is that text messages tend to have much higher open rates compared to emails or phone calls. Almost 100% of marketing SMS messages are opened.
Excellent Conversion Rate
Even though more and more people are turning to instant messaging apps rather than SMS messaging, the benefits of text messages in business are still high. SMS marketing has a higher conversion rate compared to its counterparts, and customers are more likely to click links, visit your business, or respond to calls to action that are sent through SMS compared to any other marketing service.
Reach a Wider Audience
With smartphone use increasing around the world, over half of all online traffic is now generated through mobile phones. As a result, SMS marketing has become an important form of communication for businesses in all industries. One advantage of using SMS marketing for business is that receiving a text message does not require the recipient to be connected to the internet.
Easy Opt in and Opt Out
Although regulatory compliances tend to be higher for SMS marketing than other forms of communication, the advantage of using this method is that it is easy for customers to opt in if they want to learn more, or opt out if they are not interested in hearing anything further from the business. With a simple free text back, customers can easily respond instantly.
Flexible Uses
Finally, SMS marketing can be utilized by businesses in all industries for a wide range of promotions. It is useful for updating customers about offers, letting them know about updates to the business such as a new store that is opening nearby, sending appointment reminders, updating online shoppers with their order status, providing discount coupons, and much more.
With smartphone use growing rapidly around the world, SMS marketing has become the top choice for many businesses looking for an effective way to keep in contact with their audience.
