Once you attain a level in your startup of optimal product quality and packaging with smooth operations, all that remains is to let more people know that your brand exists and that your product or service can better their lives. To do this, you need to develop a solid marketing plan and execute it to the letter. But what if you don't have an in-house marketing team or are not in the position to afford one?
If you find yourself in this situation, you can hire a full-service digital marketing agency to help you attain your goals. Since they are marketing experts, they will know the best course of action to grab your target audience's attention.
What Does it Mean to be a Full-Service Digital Marketing Agency?
A full-service digital marketing agency is a unit comprised of specialists in various aspects of digital marketing. Using their knowledge of the marketplace and what media work best to reach your intended market segment, these agencies promote your brand and products across various platforms. They can ensure consistency in the way your brand appears to consumers, regardless of the channels through which it is accessed.
Among the services offered by creative digital marketing agencies in New York and other large cities is marketing through the following avenues: email, content, search engine optimization (SEO), pay-per-click (PPC), mobile, video, graphic design, website design and management, app development, brand ambassadorships, social media, and more.
Why Hire a Full-Service Digital Marketing Agency?
Hiring a marketing agency with a wealth of understanding of consumer behavior and extensive knowledge of leveraging digital platforms to reach them effectively will help eliminate guesswork for you in your marketing efforts. Utilizing their expertise in the field, an agency will develop a marketing strategy that uses specific tools to send messages that will effectively capture potential customers’ attention. This strategy can increase conversions and lead to more business.
Full-service digital marketing agencies offer a comprehensive list of online marketing services with dedicated experts in each platform. While you may have an in-house marketing team, they may lack expertise in one or more aspects of digital marketing. When hiring marketing assistance, you can pick and choose the services you require, allowing for the best ROI.
Services Offered
- Content marketing:
Consistently generating well-written, helpful content will establish you as an authority in your industry and niche. Over time you will develop a high level of credibility among your audience, who will be increasingly receptive to promotional messaging regarding your products.
Content marketing pays off when it is not sporadic, and if you don’t have an in-house team to focus on this, your random blog posts may not reap many benefits.
- Search Engine Optimization:
Your business's search engine ranking is crucial to the organic growth of your brand online. The field of SEO is expansive, from keyword research to website audits and optimization to backlink audits and campaigns. A savvy digital marketing team will have the tools to build strong SEO so that your website's pages rank highly in Google search results.
- Email marketing:
A digital marketing agency can help you develop an email marketing strategy to help you communicate with a potential client without sounding salesy or spammy. Expertly worded and executed email marketing can deliver timely messages with a personal touch.
- Lead Generation:
Generating quality leads comprises a collection of activities to achieve three related goals: driving traffic to your website, converting visits into sales leads, and converting leads into purchases.
- Marketing Automation:
As the name suggests, this aspect of digital marketing involves automating routine marketing tasks such as email campaigns and social media management. This can free up your marketing team to focus on more critical activities in your marketing strategy.
- PPC:
PPC advertising can work for you if it is well-targeted through demographics and keywords. Ads appearing on credible websites, in searches, and on social media feeds can generate a wealth of high-quality leads.
- Websites and Landing Pages:
Your website can be an extremely powerful marketing tool if well-designed and optimized. Besides giving visitors the right impression of your brand, your website should play a role in generating leads. Its content should contain keywords that drive traffic from search engine users.
Benefits of Full Service Marketing Agencies
- Lower Costs: Full-service marketing agencies can save you money by reducing lead acquisition and the numerous marketing streams’ costs.
- Easily scalable: Marketing agencies have the expertise and abilities to handle your marketing needs as you grow since they deal with many different types and sizes of businesses.
- Results-Driven: Marketing agencies are driven by performance, not a monthly paycheck. The terms in your contract with an agency will likely include some performance-based deliverables. Remember too that the success of your marketing campaign is also important to their reputation.
- Expertise: When choosing an agency, you’ll find options with years of experience working with clients in your line of business. This means they can help get you results faster.
- New Ideas: Marketing agencies can bring fresh marketing ideas based on prevailing trends that you may not have even been aware of.
- Consistency: Having a single marketing agency handle your digital campaigns end-to-end will ensure consistency—in voice, graphics, etc.—across all marketing platforms.
- Collaboration: Full-service marketing agencies can synergize with an in-house marketing team to develop highly effective campaigns. This aids the agency in knowing exactly what you’re looking for.
- Continuous: By outsourcing, your marketing operations aren’t halted due to employee turnover or staff problems. Digital marketing requires consistency, and any interruptions could harm progress. Yes, interruptions are bound to happen, but outsourcing minimizes this risk when there’s no internal team taking vacations or on medical leave.
Finding the Right Full-Service Digital Marketing Agency
After you've established what a full-service marketing agency can do for you, the question becomes one of who to hire. There are two crucial factors to consider in your search for an agency. The first is their reputation; you'll want to collect as many independent reviews of the prospective agency's previous work as you can. The second factor is your budget. If you can find an agency you can afford, with a solid reputation backed by results, you can rest assured that not only will your money be well-spent, but you will also see real results in your business.
