Search Engine Optimization (SEO) has become a must-have for every firm or brand today. Most people look for information online, and SEO marketing is pretty much the default way of getting in front of potential clients. Using SEO correctly for your brand requires knowledge of the technical optimization requirements for your niche.
If you run a law firm, you want potential clients to contact your office and not a competition. Lawyer SEO helps your law firm’s website to gain visibility and attract clients. The JustLegal law firm SEO website defines Lawyer SEO as the practice of professionally optimizing a law firm’s website and its content to increase its visibility through organic search results from Google, Bing, and other search engines.
SEO companies for law firms provide expert services using optimization techniques that give your firm visibility that ideally converts to clients. There are many law firm SEO companies with each promising to get you to the top of search engine results. However, your law firm needs an SEO marketing company that can produce results consistent with your goals. This article will guide you in choosing the best SEO company for your law firm.
Why Is SEO Important for Your Law Firm
The following reasons should make you consider getting an SEO marketing company for your law firm:
More Traffic to Your Website Means More Clients
The main reason a law firm will hire an SEO company is to get more clients. No one will visit your firm if they don’t know it exists. Maximizing SEO is crucial to your firm’s bottom line. The National Law Review states that 96% of people looking for legal counsel use a search engine for their research, and 74% of those who view a law firm’s website take action.
SEO Helps You Stay Ahead of the Competition
The legal space is fiercely competitive, and you must always find ways of staying ahead of the competition. Most law firms are getting on the SEO train, and you don’t want to be left behind. Web traffic statistics show that the website at the top of search engine search results gets almost twice the number of clicks as the next ranking website.
The first five organic results account for 67.60% of Google clicks. Thus, you have a less than 35% chance of getting seen if your firm’s result doesn’t show up in the first five search results.
SEO Helps You Better Engage Clients
Clients are not going to stay on your site just because they clicked on it. A user can visit your website without interacting with your site – Bouncing. Your site’s bounce rate is the percentage of visitors to a website that do not take any action like clicking a link or filling a form.
There are several reasons visitors bounce off a page. Using SEO helps you take care of issues like readability or interface design that can make visitors want to leave your site immediately land on it.
SEO Improves Your Firm’s Reputation and Credibility
Ranking at the top of local search engine results makes you look credible among search engine users. The more relevant and reliable your link sources are, the more prospective clients are likely to consider you an authority and employ your services.
What to Look for When Choosing an SEO Company?
Deciding on the best SEO agency for your law firm takes some work. It would be best to find out what makes a good SEO company and whether they are suitable for your law firm. The following tips will set you on the right path to choosing the most suited straight forward SEO manager for your company.
➔ Research the Company’s Portfolio
Checking out the company’s portfolio means looking up their clients. Ideally, you want to hire an SEO agency that has experience working with law firms. If they have little or no experience working with law firms, you should still check out their other clients. A diverse client base may mean that they’re willing and able to enter and thrive in a different sector.
➔ Check Their Results
You must find out whether their current clients are ranking on search engine results. Naturally, every agency will claim to have great results. However, you must define your expectations from your SEO company. The ideal company should have several clients in large to mid sized cities ranking well on search engine pages.
