Want to have pizza in the office, but tons of emails and files won't let you go outside.
Now? Technology has given us a wonderful tool that is called an "application. "Take out your smartphone, and you can have anything on your table with a couple of clicks.
Well, this was just a simple example that explains the potential of having an app for your restaurant business. Today, it has become clear that if you are having an app for your food business, it will increase your revenue and customer base. It will create a good impression in the market and let you collect important information about your customers.
According to Statista, almost more than three billion people are expected to use smartphones by 2021. To take advantage of this situation, the restaurant industry is jumping into the mobile app bandwagon. In addition to that, apps like Zomato, Postmates, GrubHub, etc., have changed people's perspective towards food.
These days, people want to order food online rather than visiting restaurants. Convenience, time-saving, attractive deals, discounts, etc., are the significant reasons pushing individuals to order food online.
"Order Online" New Buzzword in the Restaurant Industry
Over the past few years, the restaurant is one of the industries that have faced major transformations. From restaurant pick up to home delivery to order through smartwatch to drone delivery, consumers' preferences keep changing with advancements in technology.
Well-known online food delivery apps such as Zomato, GrubHub, Doordash, etc., already have their name in the restaurant industry. More and more restaurants have tied up with them to accept, manage and deliver orders to stay one step ahead in the competitive market.
Well, who does not want to increase ROI while investing less? Especially, due to the pandemic, the restaurant industry is facing a huge downturn, more and more business owners willing to have a custom white label delivery software as it keeps their business afloat and offers some exclusive benefits such as
- Ensure broad reach
- Helps in branding
- Foster customer loyalty
- An effective part of digital marketing strategy
- Create a unique identity in the market
- Ultimately uplift your revenue
According to Numerator's survey data, more than 61% of Starbucks customers use the Starbucks app. Starbucks generated a whopping revenue of $24.72 billion in the year 2018 after launching the mobile app. Along with mobile ordering, Starbucks also entertains its customers. Once the use earns five stars, he/she can unlock a green level, and once you earn 30 stars, you can reach to Gold level, which offers premium privileges such as,
- A free drink for every collected star
- Personalized gold card
- And special offers only for you
As you can see, Starbucks has gained momentum quickly and made a huge customer base. This is the reason.
Now it is clear that investing in mobile app development for your restaurant business is worthy and indeed lets your business grow. Still, confused? Let's dig deeper into some of the premium advantages ios app development service for your food business.
Convenient and Delighting for Your Customers
People today appreciate convenience over anything else. They are even ready to pay extra bucks if they are offered comfort. Who does not like to have a delicious meal at their home or office? Yes, it is. Customers also don't intend to face traffic, long queues, and wait for their turn to come.
They just open a dedicated app, search for the cuisine they want to have, add to cart, and make a payment from the options given. It hardly takes five minutes. If you offer this level of convenience to your customers, it will surely increase sales. Moreover, special offerings and deals keep your customers engaged and encourage them to place orders more often.
Once a customer likes your app and service, it is highly likely to increase the customer retention ratio and foster brand loyalty.
GenZ can Increase Your Sales( Entice them with Drool-worthy Images)
New research from Roy Morgan explains millennials and GenZ prefers online food ordering and contributing more to the global food delivery market. The prime goal of any business is to drive more sales while spending less. The GenZ should be your top preference. This generation prefers mobile apps for everything, from ordering food to medicine to cab to even book their tours. Moreover, GenZ people are busier with their office schedules, and if your restaurant app allows them to have fresh lunch on their desk, your sales will skyrocket.
Here, a user-friendly food delivery app can offer them
- Digital menu
- Easy search options with ratings and reviews
- Amazing pictures that push them to place an order
Posting amazing pictures is the best way to lure your customers. If you post mouth-watering pictures, it will surely increase hunger, which will drive revenue in your pocket.
Minimizing Overheads
Every business's dream is to earn maximum revenue while spending less. In the year 2020, the restaurant is the most impacted industry due to the pandemic. Since people are confined inside their homes due to social distancing and lockdown, more and more people have started ordering food online.
It means having an app for your business not only digitizes your restaurant but also cuts down extra expenses. You don't need to pay rent for space you don't use; no additional staff is required to assist people. All you need to have a proper dining kitchen and digital medium to manage and deliver customers' orders. This will help a business to stay afloat in the market amid challenging conditions.
You may get shocked, but according to Gallup Poll's research, more than 72% of customers prefer to order online. It is a win-win situation for restaurants as they can accelerate profitability even in challenging times.
Brand Advocacy
The success of any restaurant highly depends on local consumers. If you have a feature-rich application, it could be the medium for promoting your food business. From offering a digital menu to display vital information about restaurants to the target audience to push notification- an app can perform all at once.
Link your app to popular social media sites; this will promote your business and enable you to run online campaigns. A restaurant app lets you spread words about your business pretty fast and increase brand value. Ultimately, the increased brand value results in a boost in sales and revenue.
So, What's Your Take?
Today, "convenience is the king," if you want to attract maximum eyeballs, it is important to have a powerful application to entice customers. Let consumers search food, check the menu, place an order and track it within minutes.
It will not only boost revenue but help you get a competitive edge over your close competitors. Seize the opportunity today and make the most out of it.
Author Bio
Brijesh Vadukiya
Brijesh Vadukiya is a tech activist and avid blogger. My major concern is to educate people who are interested in technology. I am passionate about helping people in all aspects of SaaS solutions, online delivery business, digital marketing and other related topics that make tomorrow's world better. I am fond of writing useful and informative content that helps brands to grow business.
