Developing a mobile app for your business is probably the first advice you’d hear from any business consultant. So you don't have to bother having a second phone line for business when you have an app to deal with everything..
And why not! The era of smartphones has changed the marketing modes altogether.
From circulating flyers and brochures, the game is switched to sending push notifications on user’s smartphones. And now the competition is all about maintaining the longest stay within the phone.
The real-time features that come along with an app have not just taken the marketing to the next level but have opened such avenues that weren't even there in the first place.
For instance, the novel feature of React Native push notification for that matter any other platform is not just a cost-effective means but enables immediate communication with the customer that you can have at any time of the day.
Can a Business Strategist of older times come up with a marketing tool that remains functional 24/7?
If this wasn’t enough for you to own a business app, here is one report that has to make a big declaration.
A report suggests that global consumer spending on mobile apps are estimated to reach $270 billion annually by 2025. Also, an increased consumer spending of about 30% on mobile apps can be seen post-Covid-19 pandemic.
Can you decipher the meaning?
It simply means that in the coming times the market of apps is not just expected to boom but will extend a great platform for the businesses to invest and later enjoy the massive gains in return.
After reading all this, do you think, there can be a better time to invest in a mobile app?
A mobile app is simply a tool. How to best use it to the advantage of your business is yet another consideration.
The further study is about identifying the key features and functionalities that you can offer the audience, adding value to their experience to book a permanent space in their smartphones.
For instance: Today, Google Play Store/App Store is full of apps. From gaming apps to utility apps, there is no dearth in any range of apps. The key is to identify the target audience while adding value by the means of your app for the rest to follow.
The question isn’t about the scale of your business operations for you to own a business app but the customized features that you could introduce in your version of your app that could take your business to newer heights.
Still in dilemma?
Here is how an app can give a practical boost to the existing model of your business and why you must own one for your business:
1. Better Customer Engagement:
If you can think of a marketing strategy that works wonders for a business with the least possible efforts, it would be customer engagement.
A business app is the most effective tool that lets you create your business family. Creating a common platform where you are free to make declarations from offering discounts to launching your new business segments, you can have it all at once with a single app that offers a 24/7 connection with your audience base.
An interactive and user-friendly interface of apps not just helps customers to have a better experience but adds convenience to your line of operations for you to perform more efficiently.
2. Effective Marketing Tool:
Think for a moment and tell what it is that you understand from the term ‘Marketing’.
Marketing is a business terminology of how and what you convey about your brand.
Whether it’s about reaching the customers with the current deals and discounts or coming up with exciting offers to lure the customers, it's about staying in touch with the audience to give them the best offers.
Now think of a better alternative than a mobile app that can do it all for you in a single shot! 😉
3. Building Brand Image:
Brand image is what audiences look for! And this is what generates goodwill for the business.
In the times, when a person spends the maximum time of the day with a smartphone, what could better serve your motive of exploring larger markets than a customized app, encompassing all the features in a single platform.
If you think you are a start-up and building your app is just about achieving the long term goals of the business, consider the benefits of reduced marketing costs and better customer engagement.
4. Direct Link:
In place of establishing links through social media portals and other means, there is nothing like an app to have a direct link with your customer base.
From being fully in control, you’ll have direct access to their polls, feedback and response that could enable you to make better decisions with regards to your business.
On one way you’ve outsourced the marketing of your business and on the other hand, you simply invested in the app to have a direct link with your customers. Which one do you think would have a better impact on your business?
5. Customer Retention:
Needless to stay, retaining the existing customer base is far more important than exploring the newer markets for your business. And a business app is the only way of having both goals met in a single shot.
Study the strategic steps of any established brand from Zomato to Amazon, the one common thing you would find is a highly functional app that worked behind the scenes to get them the results of the highest customer retention along with the largest market captures.
Final Thoughts:
It might appear at first that the strategy of building an app suits only the businesses of higher stature but what’s missing the sight is that putting a fully-functional app in place is what has assigned that business with such power and influence.
So if you have any second thoughts on accessing whether your business requires an app or not, go check out the blog all over again to wash away your concerns. For there can be no better marketing strategy than building your app. And growing your business without investing the due share in marketing is like making the house of cards.
In case, you are wondering, where to get your app designed from? We are there at your service to offer you the best-featured app suiting your specific needs and requirements. Give us a chance to serve you and you’ll never regret it!
