Today’s world of online shopping is competitive. If you have an e-commerce store, you’re going to want to use every tool available to reach potential customers. One of the best and easiest approaches is to add certain home page features that are designed to naturally boost your customer conversions. Here are a couple helpful pointers to get you started.
First, it’s important in our connectivity-driven society to incorporate status updates at the top of the home page. The goal is for visitors to see the new information right away, whether it’s a change in hours, holiday sale event or possible shipping delay. After the disruptive events of the last few years, customers have shown they appreciate being alerted to changes or otherwise kept in the loop.
Another aspect of interconnectivity is promoting your social media presence. Simple icons or logos can be used to achieve this and link to the respective channels. However, more brands are realizing the advantages of integrating content — including user-generated content — into their home page or product pages.
Here is a powerful resource provided by Straight North with several other home page features to help boost your customer conversions.
Provided by Straight North
