Having a website is essential at this point. It allows you to showcase your products or services to potential customers. In addition, it can be an excellent way to help your potential customers learn about your company and get your contact information.
The foundation of a good website is built upon using a reliable hosting company. Why is this so? We will cover the benefits of using excellent hosting services for your website. Let’s get started below.
-
Minimal Downtimes
Do you want your website to always crash resulting in customers leaving right away? If you don’t use an excellent hosting service provider, your site will experience downtimes.
You can lose customers or clients if your website is always down. In addition, if your site is always disrupted or unavailable, you can lose revenue and lose your customers’ trust.
-
Enhanced Website Loading Speeds
Everybody hates waiting. People are used to getting everything they want quickly. The same goes when surfing online. If your website has very slow loading speeds, chances are, your customers will hit the back button. They’ll go to your competitor’s site who most likely has a faster-loading speed than yours.
-
Backups
If anything goes wrong with your website, a backup can come in handy. This way, you can restore your website back to its perfect, original state.
Professional hosting companies allow you to make backups or copies of your website in case trouble comes along. After you have faced certain issues or attacks towards your site, you can instantly restore data from the backup made by your web host.
-
Security
Having a secure IP address with the right web hosting provider allows you to enable HTTPS on your website. Activating HTTPS on your site will allow you to protect sensitive information.
A web hosting provider also provides you with a Secure Socket Layers (SSL). An SSL makes your site more secure by ensuring that all information that goes through your site is encrypted automatically.
-
Better Support
If you don’t have a good web hosting provider, chances are, you’ll get into some issues you can’t fix on your own. Opting for hosting services means you can get the support you need anytime, anywhere. Reliable hosting services provide excellent customer support, and their representatives can help you with any issues you might face.
-
Improved SEO
Search engine optimization (SEO) refers to the process of ranking websites higher on search engines for particular search queries. It’s believed that websites who experience less downtime and have fast loading speeds are favored highly in rankings by search engines like Google, Yahoo!, and Bing.
In addition, secure sites (HTTPS) are favored by Google over non-secure ones (HTTP). Thus, having a good hosting provider can help enhance your rankings in search engines.
-
Greater Control
When your website is hosted on free platforms like Tumblr and Blogger, you’re actually at risk. Your website will only stay live unless you agree to their terms and conditions. A lot of profitable websites have been taken down by these free platforms just because they’ve broken a condition or rule.
A web host allows you great control over your website. In addition, it allows you to host your own media files, such as images and videos. In this way, you don’t have to worry about hosting your data on another platform that might go down at any point in time. With a hosting provider, you’re sure your website and its files are hosted within their servers, and you don’t have to worry about losing all your data. Read thinkific vs teachable comparison and review.
-
Customization
Free hosting platforms usually implement co-branding with websites contained within them. Thus, you can’t brand yourself properly and position yourself in a unique way that will make your customers trust you.
Using a free option limits your capability of expanding or customizing your site based on what you want. You’ll only have limited access to tools and plug-ins. This will hinder the growth of your site (or business). Having a hosting provider allows you to make customizations of your own. You’re only limited by your imagination.
In Conclusion
Aside from following best practices for web design and development, having a reliable web hosting provider is one of the core foundations of a good website. Your business will have the control it needs to host media files for the website.
In addition, additional security, customization, and backups make hosting services all the more appealing. Opting for hosting services allows you to build a fully-functional website that showcases your business and your brand.
Finally, getting a good hosting provider results in faster loading speeds, less downtime, and higher rankings in search engines like Google.
Author: Admin
Admin is a professional blogger and digital marketer at 99techpost. She writes about Digital Marketing, Technology, WordPress, SEO, Web Design and Development . You can also follow us on facebook & twitter. Feel free to contact us if you have any queries.