Remember Tom from Myspace? That guy with his perennial thumbs up was everybody's friend. Who could've known in the early, homesteading days of social media that it'd become such an advertising juggernaut?
Now with the current Covid-19 pandemic, social media is one of the most important arms of an advertisement strategy.
Every day it seems there is a new social media platform and app you need to know about tied to a different demographic you want to reach.
Social media is more important to your business now than it will ever be. Check out these top social media apps for 2020.
1. Facebook
Though Facebook faced scrutiny and criticism from lawmakers this past year, it remains the king of the social media hill. Over 65 million businesses have a Facebook page, and the company has over six million advertisers.
Considering these numbers, Facebook remains one of the best, if not the best social media apps around.
With over 2.7 billion active users, Facebook still provides the most widespread reach across all demographics, though it's main user demographic has long since graduated from college.
2. YouTube
Google-owned YouTube is one of the most popular video streaming social media apps. With its almost endless amount of content, YouTube is an app that almost everyone with an internet connection uses.
Now with its YouTube Music streaming service, YouTube establishes itself as one of the leaders in social media.
3. Instagram
Owned by Facebook, Instagram is often referred to as "Facebook without the drama."
With its emphasis on beautiful photography, memes, and recipes, Instagram is one of the top social media apps for building your business.
Own a restaurant? Break out that camera and take some mouth-watering pictures of your food. Starting a new fashion line? Get your friends to serve as models for your new duds.
Any enterprise level marketer will tell you that an Instagram presence is key to your business success.
4. Twitter
Get your business trending on Twitter. With its over 300 million users, Twitter is a must for social media marketing. On this platform, your business trend appears alongside celebrities, award-winning journalists, and other elites.
With a user base that's almost 2/3 male, Twitter is a great tool if you're a business geared toward an adult male demographic.
5. TikTok
Launched in 2017, TikTok is now one of the new leaders of social media for the younger generation.
While the first four remained the most popular social media apps, TikTok emerged as one of the best new apps in 2020.
Comprised of one minute DIY videos, TikTok found its way into the national zeitgeist this past year when a man drinking cranberry juice went viral.
If you're marketing to people under 30, TikTok needs to be a part of your online strategy. It's so popular now, any discussion of new apps in 2020 you need to know begins here.
Final Thoughts on the Top Social Media Apps
What started in the last decade as a way for college students to connect on-campus blossomed into a multi-billion dollar advertising behemoth. Top social media apps generate the clicks you need.
If you run a business, an active social media presence is one of the sharpest tools in your box. And as we continue social distancing and stay-at-home-orders, you need to reach people digitally to keep your business running.
Do you need more marketing tips for a Covid-19 world? Make sure to check back often.
